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Monday, October 19 • 8:30am - 11:30am
WORKSHOP 4: Overcoming Capacity Restrictions by Boosting Your Tabs, Tips & Profits with Successful Teams That Sell

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Bob Brown’s interactive session leaves you with powerful takeaways to ignite your team to drive sales and enhance the guest experience. He demonstrates how to get your front of house staff to:
  • Stop asking and start suggesting
  • Give guided tours of their menus
  • Build powerful word pictures that sell
  • Use storytelling to delight, entertain and educate
  • Leverage group beverages, the meal plan, desserts and after-dinner drinks to create permission buying
  • Use the ‘By the Way’ to explain benefits, answer objections and upsell without being pushy
  • Use the power of the senses to create impulse buying

avatar for Bob Brown

Bob Brown

President, Bob Brown Service Solutions
@rwbyes1 | Bob Brown, a leading industry expert, keynote speaker, author, trainer and consultant. Known for his high-content, interactive and motivational presentations, he's is the author of the best-selling Little Brown Book of Restaurant Success selling over 100,000 copies worldwide.Bob... Read More →

Monday October 19, 2020 8:30am - 11:30am
Room S222
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