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Monday, March 30 • 8:30am - 11:30am
WORKSHOP 5: Breaking the Marketing Machine

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Fundamentally, your restaurant and bar marketing is flawed. You focus on the wrong things or still use outdated methods seeking to drive business to your restaurant or bar. That is the definition of insanity! It’s time to stop the madness by breaking the old patterns and rules of marketing! This three-hour interactive workshop gives you the plan to turn your marketing upside down.

We break it down into three steps:
  • What - looking at current trends and the future of restaurant and bar marketing.
  • Why - how to craft a winning brand story to dominate your competition and get your team onboard!
  • How - through case studies and a “Shark Tank Exercise,” we give you the roadmap to make it happen in your business.

Speakers
avatar for Donald Burns

Donald Burns

Founder & CEO, The Restaurant Coach
@donaldburns | Donald is The Restaurant Coach™, named one of The Top 30 Restaurant Experts to Follow in 2016 and 2017. He is the leading authority, speaker, and international coach on how restaurant owners, operators, and culinary professionals go from just good to becoming outstanding. Burns... Read More →
avatar for Andrew Freeman

Andrew Freeman

Founder, af&co.
@bossmanafco | Named as one of the Top 25 Most Extraordinary Minds in Sales and Marketing by the Hospitality Sales & Marketing Association International, Andrew brings a combination of experience, passion and creativity to every endeavor.For many, the Bar Mitzvah marks the coming of age, for Andrew... Read More →
avatar for Candace MacDonald

Candace MacDonald

Managing Director of Consulting Services, af&co.
@afandco | Candace is Managing Director of Consulting Services at af&co., overseeing all of the agency's brand strategy, concept development and creative services. She has worked with nearly 40 different hospitality brands including a broad range of restaurants, bars, hotels, and culinary... Read More →


Monday March 30, 2020 8:30am - 11:30am
Room S223
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