@vtwiseguy | Vance Henderson is the U.S. National Brand Ambassador for Hendrick’s Gin, the deliciously super premium gin for which he travels the country inspiring bartenders, consumers and spirits enthusiasts alike to bring the unusual and curious world of Hendrick’s Gin to life.

Vance most recently served as a Brand Ambassador for Monkey Shoulder, and prior to, as a Brand Ambassador for Drambuie, where he created and executed innovative programs implementing the brand’s drink strategies for trade and consumer audiences. Before that, he worked as a brand associate on additional William Grant & Sons brands including Flor de Caña Rum and Milagro Tequila.

Prior to working with the William Grant & Sons portfolio, Vance held various positions over his 18-year career in the food and cocktail industry. He cultivated his craft and learned all aspects of the business, starting as a dishwasher as a teenager working his way up to running beverage programs at Ark Restaurants, Guests Counts Hospitality, Think Food Group and Good Essen Group. Vance’s experience and expertise managing bar programs and hosting spirits events soon led him to launch Flavor Ink, a full-service catering company, and Supperwhere?, an underground dining collective.

A gifted and versatile bartender, Vance has won several “Best of” cocktail awards and competitions and has been featured in several national publications. Vance prides himself on industry motivation and education, and continues to work with Local Bar Guilds. He’s balances a maddening travel schedule and still brings an incredible amount of passion, charisma, and creativity in everything he does. When he’s not furthering his craft of being the consummate host, Vance enjoys cooking, live music, movies and finding inspiration in his travels.